Critically examine how a firms HR strategy could be its source of Essay - 1

Critically examine how a firms HR strategy could be its source of competitive advantage - Essay Example Competitive advantage, from a traditional business perspective, generally involves the tangible activities of the company such as the financial rewards from a streamlined production system or the positive service delivery performed by a shipping and receiving department. When the organisation performs a specific work-related activity better than other companies in similar marketplaces, the organisation has developed a unique competitive advantage. However, in terms of managing human resources, competitive advantage occurs simply by creating policies and workplace environments which are congruent to business and employee needs. It would seem that a satisfied staff is a staff which is motivated to provide excellence to job role function. This paper identifies the various methods by which HR policies can create competitive advantage for today’s organisations; both internally and externally. Having a streamlined system of HR management appears to provide competitive advantage from a human capital development perspective. Karami, Jones and Kakabadse (2008) suggest that attitude, stemming from management professionals at the firm, greatly impact whether a firm will develop an appropriate pool of talent. There appears to be many organisations, today, which under-utilise staff members, considering them as only vessels through which to achieve company goals. The aforementioned authors stress the importance of providing workers with new opportunities and increased job role flexibility as a means to secure psychological perceptions of staff importance toward meeting company goals. It might appear that job role flexibility and opportunities (such as advancement or job rotation) are rather common sense HR policies and procedures, however in terms of supplying a company with competitive advantage it is important to understand why

Cause and effect Essay Example | Topics and Well Written Essays - 750 words - 4

Cause and effect - Essay Example Childhood obesity also increases the risk of psychosocial problem among children such as low self-esteem, bullying, teasing and are underestimated by their peers. This is a cause and effect essay exploring childhood obesity in USA. One major cause of childhood obesity in US is excessive consumption of calories, for instance,  many children take many too much calories, and they do not engage in physical activities to burn them since they engage in minimal physical exercises. Most children in US and other developed countries do not take the right and healthy food. Increased intake of energy dense meals and soft drinks leads to childhood obesity. Children consume many calories, but participate less in physical activities (Murphy, 5). Lack of physical activity participation in children is caused by environmental factors such as lack of enough space to undertake different exercises like cycling, running among others. Furthermore, parents do not create time to help their children engage in physical activities. Continuous consumption of fast food and living sedentary lifestyles put them at risk of diseases such as heart diseases, diabetes, and increased cholesterol among others. Researchers have pointed out sedentary lifestyle to be one of the major causes of obesity in both adults and children (Rippe and Angelopoulos 29). Parents are too busy to prepare healthy and nutritional meals to allow their children carry packed lunch instead of consuming fast food. More so, physical inactivity contributes largely in increasing cases of obesity because they spend most of their time playing video games and watching television. They  spend less time exercising, but they do spend many hours watching and playing video games, this way, they are more likely to become overweight as opposed to those who spend less time playing video games and watching. Children and teenagers should engage in physical activities for at least sixty minutes daily (Murphy 14). Even though physical edu cation has been introduced in many schools and kindergarten, many children do not actively participate in physical activity (Moreno, Pigeot and Ahrens 12). Obesity affects negatively on children’s lives. Firstly, obesity increases the risk for certain serious health problems such as diabetes, high cholesterol as well as high blood pressure, and musculoskeletal among others. Different studies cite obesity to be the major cause of premature death among children. Today, these serious health conditions are found among children due to unhealthy lifestyle because for a long time these diseases have been exclusively associated with adulthood. Secondly, obese children are at a higher risk of experiencing psychological problems such as bullying, underestimation, teasing, and low self-esteem among others (Rippe and Angelopoulos 39). Moreover, obese children are prone to depression and other medical conditions such as bone and joint problems and may experience breathing difficulties esp ecially when they are engaged even in the slightest physical activity. Most obese children are not happy with their condition and are not comfortable to interact with their peers. In addition, obese children have the tendency of maturing earlier, that is, they seem to grow old faster as opposed to their colleagues who are not overweight. More so, overweight and obesity reduces children’s lifespan and causes premature death of most children in America. In conclusion,

Assessment of Plants for Anti Asthmatic Drugs

Assessment of Plants for Anti Asthmatic Drugs Introduction Asthma is a respiratory inflammatory disease characterized by narrowing of bronchial airway. There are changes in level of cytokines, eosinophils, lymphocytes, mast cells, and other inflammatory cell products. As high level of IgE binds to mast cell receptors, it interacts with antigen, resulting in inflammatory reactions, like the release of mediators (prostaglandins, histamines, and leukotrienes). Hence, bronchoconstriction is triggered. Asthma affects 300 million people across the world and an estimate of a further 100 million will suffer by 2025 (Taur D.J. and Patil R.Y., 2011). Now, there are more and more asthma patients and research teams looking for natural or complementary alternatives to treat asthma. This is because the modern asthma therapy has caused many adverse effects. The natural plant used to treat asthma should have immunomodulatory, smooth-muscle relaxants, antihistamine, anti-inflammatory and allergic activity. In the Ayurveda context, an anti-asthmatic plant drug should have anti-kapha and anti-vata properties (Taur D.J. and Patil R.Y., 2011). Countless natural plants are used as the natural source for anti-asthmatic drugs. After intense research, a particular molecule with good therapeutic properties is identified and extracted from the plants. Then, the molecule will undergo many modifications in the laboratories, be produced in large scale manufacture, put into various dosage forms and marketed to the public. The examples of such plant drugs are Aerva lanta Linn (Amaranthaceae), Cnidium monnieri (Umbelliferae), Euphorbia hirta (Euphorbiaceae), Mentha spicata L, and Olea europea (Oleaceae) (Taur D.J. and Patil R.Y., 2011). Selection of 4 plant drugs 4 drugs are being selected for their anti-asthmatic properties: Quercetin Ephedrine Cromolyn sodium Theophylline Drug Category Plant source Properties Quercetin (Yikrazuul, 2008) Flavonol Caper Quercetin potentiates ÃŽ ² receptor stimulation via phosphodiesterase inhibition of PDE4 and PLCÃŽ ². This relaxes airway muscles (Drug Bank, 2014). It is also an effective bronchodilator and it prevents release of histamine and other inflammatory chemicals (Drug Bank, 2014a). Ephedrine (NEUROtiker, 2008) Sympathomimetic amine Ma Huang As a bronchodilator and decongestant, ephedrine is a potent sympathomimetic that stimulates ÃŽ ± and ÃŽ ² receptors. It reduces swelling and vasoconstriction in lung airways. As your airway widens, you can breathe more easily (RxList, 2009). Cromolyn Sodium (Fvasconcellos, 2009) Chromone complex Khellin Cromolyn sodium inhibits mast cell degranulation, hence there is no release of histamine and slow-reacting substance of anaphylaxis. Type I hypersensitivity is ceased. Besides, cromolyn sodium may inhibit leukotriene release and calcium entry (Drug Bank, 2014b). Theophylline (Fuse809, 2014) Methylxanthine Cacao treeandcocoa tree Theophylline relaxes bronchial smooth muscles and reduces their responsiveness to allergen and histamine. It inhibits type III and type IV phosphodiesterase (PDE) which break downs cAMP, resulting in bronchodilation. It also blocks adenosine A2B receptor and subsequently, bronchoconstriction. Histone deacetylase is activated to prevent inflammatory gene transcription (Drug Bank, 2014c). Table 1: Drug, its category, plant source and properties. Plant Biological source Chemical constituents Family Scientific name Picture Caper bark,bud,leaves Rutin(Quercetin 3-Rutinoside),Quercetin 7-Rutinoside,Quercetin 3-Glucoside-7-Rhamnoside,Kaempferol-3-Rutinoside,Kaempferol-3-Glucoside, AndKaempferol-3-Rhamnorutinoside (Winter R, 1978). Capparaceae Capparis spinosa (Thomà © O. W., 1885) Ma Huang Stem Ephedrine, pseudoephrine Ephedraceae Ephedra sinica, Ephedra intermedia, Ephedra equisetina, Ephedra distacha, Ephedra trifurca (Climbjm, 2000) Khellin Seeds, fruits 1% of Khellin and 0.3% of visnagin are found in fruits (Drugs.com, 2009). Apiaceae Ammi visnaga (Sipler D, 2004) Cacao treeandcocoa tree Seeds The seeds contain about 2% of theobromine and 40-60% of solid fat (Grieve M, 2014). Malvaceae Theobroma cacao (Luisovalles, 2007) Table 2: Biological source, chemical constituent, family and scientific name of each plant. Different methods of screening The following two screening methods are done to uncover the chemical properties and effects of usage of drug quercetin. Method 1 is about using High-Performance Liquid Chromatography with electrochemical detection (HPLC-ED) to extract rutin out of plant extracts based on its chemical properties. Method 2 is the involvement of guinea pigs to compare anti-asthmatic effect of quercetin with other drugs like cromolyn sodium. Screening 1: â€Å"Bronchoprotective activity in mice against various mediators.† Mice were exposed to either 4% w/v acetycholine bromide in 5% NaHà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡POà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ or 5% egg-albumin or 2% w/v histamine dihydrochloride aerosol in histamine chamber under constant pressure. Bronchospasm was then induced. The mice showed progressive dyspnea. The end point of PCD (pre-convulsive dyspnea) was identified from the time of exposure to the onset of dyspnea, leading to convulsion. When PCD started, the mice were removed from the chamber and be exposed to the fresh air for recovery (Bahekar R.H. et al., 2000). After 2 days, the mice were given different test drugs. The time for onset of PCD was measured against that induced by acetycholine bromide, egg-albumin or histamine dihydrochloride aerosol. The bronchoprotective effect of each drugs was calculated using the following formula (Bahekar R.H. et al., 2000): Tà ¢Ã¢â‚¬Å¡Ã‚  was a mean of control PCD time. Tà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡ was a PCD time after drug treatment. Screening 2: â€Å"Quercetin inhalation inhibits the asthmatic responses by exposure to aerosolized-ovalbumin in conscious guinea-pigs.† Guinea pigs were actively sensitized with aerosolized-ovalbumin (AOA) (2w/v% in saline, inhalation for 3 min) in the double-chambered plethysmograph, triggering immediate (IAR), late phase (LAR) and late late phase (LLAR) asthmatic response. A doubling in skin thickness means a success in sensitization. Recruitment of histamine, leukocytes, and protein contents, specific airway resistance (sRaw), and phospholipase A2 (PLA2) activity in bronchoalveolar lavage fluid (BALF) were measured. After that, the guinea pigs were made to inhale different test drugs for 2 minutes. The effect was compared between the drugs (Moon H et al, 2008). The respiratory function of guinea pigs were measured using double-chambered plethysmograph. Tidal volume, respiratory rate, tidal airflow and sRaw were measured. Quercetin reduced sRaw by 57.15 +/- 3.82% in IAR; 57.72 +/- 7.28% in LAR as well as 55.20 +/- 5.69% in LLAR. Cromolyn sodium significantly reduced sRaw in all three phases (Moon H et al, 2008). Comparison between screening 1 and screening 2: Both screening methods use animals as the in vivo test system, inhalation as dosage form and chamber as the place for induction of asthma in animals. Both are used to measure the anti-asthmatic effects of different test drugs. Screening method 1 Difference Screening method 2 Mice Test animals Guinea pigs 4% w/v acetycholine bromide in 5% NaHà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¡POà ¢Ã¢â‚¬Å¡Ã¢â‚¬Å¾ or 5% egg-albumin or 2% w/v histamine dihydrochloride aerosol Chemical inducing asthma effects Aerosolized-ovalbumin (AOA) (2w/v% in saline, inhalation for 3 min) The time for onset of PCD Measure of drug effects Tidal volume, respiratory rate, tidal airflow and sRaw Bahekar et al. Researchers Hee Moon et al. Table 3: Differences between the screening methods. Side effect of the plant drugs Despite the popular claims that drugs from natural sources are safe and effective over the long-term, patients should not be fooled for thinking that natural drugs are safer than synthetic modern medicines. The same goes to the anti-asthmatic drugs. The side effects of the plant drugs are: Drugs Side effects Caution Solutions Quercetin Headacheor tingling in arms and legs, kidney damage (high doses) (WebMD, 2013a) Pregnant orbreastfeeding Interaction with antibiotics Cyclosporine,warfarin, or drugs (the function can be changed by theliver) (WebMD, 2013). Consult your doctor if the symptoms do not resolve within 2 or 3 weeks after starting taking this medicine. Ephedrine Dizziness, headache, nausea, allergic reactions, difficulty urinating (Drugs.com, 2014). Allergy to this medication Asthma Monoamine oxidase (MAO) inhibitor High blood pressure Heart disease (Drugs.com, 2014a). Consult your doctor if the symptoms do not resolve within 1 week after starting taking this medicine or you develop a high fever. Cromolyn sodium Nausea, joint pain, headache,mild stinging, burning ortrouble sleeping (WebMD, 2013b). Allergy to cromolyn sodium Kidney disease Liver disease (Drugs.com, 2014b). Consult your doctor if the symptoms do not resolve within 2 or 3 weeks after starting taking this medicine. Theophylline Chest pain, fainting, increase in urine volume, pounding or rapid pulse, persistent vomiting, seizures and shakiness (Drugs.com, 2014c). Breastfeeding (Theophylline can be present in breast milk, harming the baby) Anyone under 18 years old without medical advice (Drugs.com, 2014c). When your body gets used to the drug, the side-effects will disappear. Seek for professional health to reduce these side-effects. Table 4: Side-effects, cautions and solutions for each plant drug. Natural plant drugs do have their side-effects. Drug users have to be alert with the effects and take necessary precautionary steps or consult a doctor when any suspicious symptoms are detected. Conclusion Nowadays, you can find countless of prescriptions and over-the-counter medicines derived from plants. During the ancient times, plants have been the exemplary sources of drugs.They just do not get created entirely from zero in lab, but the researchers and scientists trawled through jungles, wetlands, rivers and grasslands they can find, searching for better compounds to test against asthma. Some of the natural anti-asthmatics underwent the most vigorous clinical trials imaginable, while some were not recognized for its functions due to lack of valid evidence. For example, the benefits of Quercetin in asthma are not known, while theophylline is the certified first line treatment for decades. There are many other plant drugs that have similar anti-asthmatic activity, like wild Licorice, Gingko Biloba, Anise (apinene and creosol), garlic and leaf of Parsley. All must undergo the most stringent quality control and quality assurance, together with firm uphold of Global Manufacturing Pract ice to ensure the quality, efficacy and safety of the plant drugs. So far, there is no cure for asthma. The effects of all the anti-asthmatic drugs and medicine, no matter which group it belongs, discovered has been limited to managing and controlling symptoms of asthma. However, there are more and more studies and researches, hoping to find a perfect drug to effectively and safely cure asthma (Taur D.J. and Patil R.Y., 2011). Reference Bahekar R.H. et al. 2000. New Bronchodilators 2: Synthesis Of 6-Alkylbenzimidazo [1,2-C] Quinazolines.Indian Journal of Pharmaceutical Sciences, [Online]. 62/1, 41-45. Available at: http://www.ijpsonline.com/article.asp?issn=0250-474X;year=2000;volume=62;issue=1;spage=41;epage=45;aulast=Bahekar;type=0[Accessed 17 November 2014]. Climbjm, (2000),Mormon Tea in Arches NP[ONLINE]. Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/f/f2/Mormon_Tea_in_Arches_NP_-_July_2008.jpg/1024px-Mormon_Tea_in_Arches_NP_-_July_2008.jpg[Accessed 09 November 14]. Drug Bank. 2014a.Quercetin. [ONLINE] Available at:http://www.drugbank.ca/drugs/DB04216. [Accessed 20 November 14]. Drug Bank. 2014b.Cromoglicic acid.Available: http://www.drugbank.ca/drugs/DB01003. Last accessed 6th Nov 2014. Drug Bank. 2014c.Theophylline.Available: http://www.drugbank.ca/drugs/DB00277. Last accessed 6th Nov 2014. Drug Bank. 2014d.Ephedrine.Available: http://www.drugbank.ca/drugs/DB01364. Last accessed 6th Nov 2014. Drugs.com. 2009.Khella. [ONLINE] Available at:http://www.drugs.com/npp/khella.html. [Accessed 12 November 14]. Drugs.com. 2014a.Ephedrine.Available: http://www.drugs.com/ephedrine.html. Last accessed 7th Nov 2014. Drugs.com. 2014b.Cromolyn sodium. [ONLINE] Available at:http://www.drugs.com/mtm/cromolyn-sodium.html. [Accessed 20 November 14]. Fuse809, (2014),Structure of[ONLINE]. Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/7/7f/Theophylline2DCSD.svg/612px-Theophylline2DCSD.svg.png[Accessed 20 November 14]. Fvasconcellos, (2009),Skeletal formula of cromoglicic acid (cromoglicate, cromolyn)[ONLINE]. Available at:http://upload.wikimedia.org/wikipedia/commons/thumb/1/10/Cromoglicic_acid.svg/970px-Cromoglicic_acid.svg.png[Accessed 20 November 14]. Grieve M. 2014.Cacao. [ONLINE] Available at:https://www.botanical.com/botanical/mgmh/c/cacao-02.html. [Accessed 12 November 14]. Luisovalles, 2007,Matadecacao[ONLINE]. Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Matadecacao.jpg/640px-Matadecacao.jpg[Accessed 09 November 14]. Moon H. et al. 2008. Quercetin inhalation inhibits the asthmatic responses by exposure to aerosolized-ovalbumin in conscious guinea-pigs.Archives of Pharmacal Research. 31 (6), p771-772. NEUROtiker, (2008),Structure of (−)-Ephedrine[ONLINE]. Available at:http://upload.wikimedia.org/wikipedia/commons/thumb/9/91/(-)-Ephedrin.svg/207px-(-)-Ephedrin.svg.png[Accessed 20 November 14]. RxList. 2009.Ephedrine.Available: http://www.rxlist.com/ephedrine-drug/clinical-pharmacology.htm. Last accessed 6th Nov 2014. Sipler D, 2004,Ammi Visnaga[ONLINE]. Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/1/15/Ammi_Visnaga_(289632722).jpg/800px-Ammi_Visnaga_(289632722).jpg[Accessed 09 November 14]. Taur D.J., Patil R.Y. (2011). Some medicinal plants with antiasthmatic potential: a current status.Asian Pac J Trop Biomed. 1 (5), p413–418. Thomà © O.W., 1885,Illustration Capparis spinosa0[ONLINE]. Available at:http://upload.wikimedia.org/wikipedia/commons/thumb/7/7c/Illustration_Capparis_spinosa0.jpg/640px-Illustration_Capparis_spinosa0.jpg[Accessed 11 November 14]. WebMD. 2013a.Quercetin.Available: http://www.webmd.com/vitamins-and-supplements/quercetin-uses-and-risks. Last accessed 7th Nov 2014. WebMD. 2013b.Mast Cell Stabilizers for Long-Term Control of Asthma. [ONLINE] Available at: http://www.webmd.com/asthma/mast-cell-stabilizers-for-long-term-control-of-asthma. [Accessed 20 November 14]. Winter R. 1978. A Consumers Dictionary of Food Additives. Crown Publishers, Inc., New York. Yikrazuul, (2008),Quercetin[ONLINE]. Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/8/81/Quercetin.svg/800px-Quercetin.svg.png[Accessed 20 November 14].

Satie, Erik :: essays research papers

Satie, Erik   Ã‚  Ã‚  Ã‚  Ã‚  The French composer Erik Satie was born on May 17, 1866, and died on July 1, 1925, was the son of an English mother and a Parisian music publisher. He entered the Paris Conservatory in 1879 but failed to benefit from academic education, which he embarked on again only in his 40th year, when he enrolled as a pupil of Vincent d'Indy and Albert Roussel at the Schola Cantorum. Long before that, however, he had composed a number of short piano pieces, whose eccentric titles and unfashionable and yet convincing simplicity of melody were matched by an individual sense of harmony. It is still a moot point whether Satie got his harmonic ideas from his fellow student and friend Claude Debussy, or whether the debt was on Debussy's side. It is quite clear, however, that Satie's tasteful principles influenced Debussy in the composition of his opera Pelleas et Melisande and that Satie was the main influence in helping Debussy to free himself from the musical domination of Richard Wagner. Satie became interested in plainsong through his association with a so-called Rosicrucian group, while he earned his living as a cafe pianist in Montmartre. Satie was a conscious eccentric and a determined enemy of all establishments, including the musical. The comical titles that he attached to his small piano pieces are characteristic of the Bohemian wit in the Paris of his day. Irony and a deceptively childlike attitude, a dislike for pomposity of all kinds, and an instinctive secretiveness were hallmarks of both the man and his music. In 1916, Satie was befriended by Jean Cocteau and wrote the music for a ballet, Parade, on which Pablo Picasso and Leonid Massine also collaborated. By far the most important of Satie's works is Socrate , an harsh

Synthetic vs. Natural: an Analysis of Costuming in Blade Runner

Ben Boudreau Professor Butorac English 151 10 May 2010 Synthetic vs. Natural: An Analysis of Costuming Used in Blade Runner Blade Runner written by Scott Bukatman and published in 1997 discusses the making of, and larger issues addressed, in Ridley Scott’s film Blade Runner (1982). Bukatman, an Associate Professor of Film and Media Studies at Stanford University, has written several books on film. His book takes a look at the film formally, ideologically, and even historically. He addresses the film formally by talking about the production of the film. He briefly discusses the process of refining the film’s script which is loosely based on the book Do Androids dream of Electric Sheep? by Philip K. Dick. Bukatman talks of Blade Runner’s design, touching on the narration, the production of the props and set, special effects, and cinematography of the film. In his ideological analysis of the film he touches on larger social issues in the film such as urbanization, immigration, racism, and post modernism. On age 19 Bukatman says â€Å"With its city that resembles nothing so much as a vast boundless refinery and its world that no longer contains any traces of nature† This discussion of the set and props hint at the problems of urbanization as shown in the film. Bukatman uses the androids as examples for how the film can be viewed as addressing racism and immigration. The paranoia against the androids could represent the racism against Asians which was growing at that time in American history due to Asian’s expanding economic influence (Bukatman 74). Racism against blacks is shown by the androids classification of non-human because during the time of slavery in America, blacks were also not viewed as human (Bukatman 75). One way post-modernism is addressed, according to Bukatman, is by begging the question what does it mean to be human? This question is a major theme throughout Bukatman’s book. In this paper I will discuss the issues of the environment and industrialization. I plan on doing this through the use of costuming in the film. I will analyze the use of synthetic versus natural costuming. This paper will cover the wardrobes worn by Rick Deckard, Pris, and Rachael. Rick Deckard, played by Harrison Ford, is the protagonist in Scott’s Blade Runner. Known as a â€Å"blade runner†, Deckard is a member of the Los Angeles police department who is employed to â€Å"retire† genetically designed humanoids known as â€Å"replicants†. These replicants were designed by the Tyrell Corporation to do work in off-world colonies. Because of their superior strength and comparable intelligence, the replicants were viewed as a threat to the human race. After a bloody uprising on an off-world colony they were deemed illegal on earth. In response, Rick Deckard and his group of blade runners are put in place to hunt down and retire these humanoids. Deckard lives in futuristic Los Angeles set in 2019. The city described by Bukatman is a â€Å"vast, boundless refinery,† which â€Å"no longer contains any trace of nature† (19). Deckard’s costuming throughout the film differs greatly from the rest of the characters. He wears a large brown sport coat with patch pockets for most of the film. The coat’s color is very earthy and natural looking in comparison to other characters’ costumes. It looks unpressed and wrinkled as if nothing has been done to modify its look. Underneath he wears several different dress shirts all with basic patterns and muted colors, along with a plaid styled tie. His pants appear to be dark gray, possibly flannel but nothing remarkable. It is almost as if Deckard is your typical working class male found on any large city’s street during the 1980’s. I believe he can be viewed as representing the past, a time where a natural environment existed and urban landscape did not completely dominate the planet. By dressing the film’s â€Å"good guy† in natural and earthy attire I believe Scott could be voicing his opposition to urbanization and the destruction of the natural environment. In the beginning of the film you learn that a group of Nexus 6 replicants have escaped from an off-world colony and traveled to earth illegally. They have come to earth in hope that their creator, Tyrell, can extend their short life spans of only four years. These Nexus 6 replicants, which are said to be â€Å"more human than human†, were designed with superior strength and agility for use on the off-world colonies. One of the escapees is known as Pris. Born on Valentine’s day, Pris is a â€Å"basic pleasure model†. She is also the girlfriend of the strongest replicant, Roy Batty. In the film, we follow Pris as she befriends the genetic engineer, J. F. Sebastian, so Roy can get closer to Tyrell, their creator. Throughout this film we see Pris in very unique costuming. We first see Pris wandering the crowded streets alone in the rain, dressed as a classic street prostitute. Her hair is frizzy and blonde, looking as if it has been bleached. Around her neck she wears a metal dog collar. A black shirt barely covers her up, and her black nylon tights clearly show her upper thighs. Faint traces of mascara make her eyes appear dark. Anticipating J. F. s route home, she hides outside his apartment disguised under newspapers. J. F. gets off the bus and runs into Pris, not being able to resist the company of a gorgeous girl in his lonely apartment, J. F. invites her in. She spends the night there and quickly becomes â€Å"friendly† with him. The next morning Pris goes through a transformation. She wanders his apartment looking through the endless amount of toys a nd mannequins. She begins playing with his make-ups, and cakes her face with clownish white powder. Next, she closes her eyes to spray them with a black jar of spray paint. This make-up on her face gives her a â€Å"created look†. She appears completely unnatural at this point, and begins to resemble the toys found in J. F. ’s apartment. She uses this ability of looking fake to her advantage when she encounters Deckard in the end of the film. In this scene we see Pris posing completely lifeless among the toys. Her only disguise is a long white veil. She transforms visually into a kind of ghostly bridal doll. In this film, Pris is the polar opposite of Deckard. She wears dark synthetic clothes that appear to be unnatural and fake. Her make-up gives her the appearance of a lifeless toy mannequin. Deckard eventually spots the replicant and a fight ensues. Deckard shoots Pris twice and retires her. I believe the killing of Pris by Deckard gives us another possible example for urbanization and the environment. Pris can be read as one of the evils in this film. Being a replicant, she represents the future, where there is no evidence of nature and the cluttered city dominates the entire landscape. If you look at her costuming, it is very artificial and synthetic looking. Deckard, on the other hand, is dressed naturally and earthy. His killing of Pris could give some evidence of Scott’s opposition to urbanization and the future of the environment. One of the most interesting characters in Blade Runner is Rachael. She is the latest experiment of Tyrell, designed because of the flaws of the Nexus 6 models. Tyrell believes that the replicants have started to develop their own emotions. He believes this is due to the fact that they have no framework within which to deal with the formation of new emotions. Tyrell implants memories of his niece into Rachael and also does not reveal to her, until later, that she is a replicant. Rachael figures it out after she is given a Voight-Kampff test. She leaves Tyrell and in desperation turns to Deckard, who is under orders to kill her. Deckard ends up falling in love with her and spares her life. In the film, we see two different types of costuming for Rachael. In the beginning when Deckard meets Rachael in Tyrell’s pyramid throne, we see a tall, dark, statuesque woman. With broad squared shoulders, exaggerated proportions, straight lines, and lacquered hair she appears to be flawless. She looks to as if she is mechanical, fulfilling her role as a replicant. Later in the movie she goes through a gradual transformation. At this point of the film she is sitting at the piano in Deckard’s apartment. Rachael is wearing a more feminine dress that paints broad stripes of tan and cream across her body. As she lets her hair down, we see her change from the artificial hair she wore previously to a bushy and more natural style. We also see Rachael as she transforms from a pale white face with bright red lips to a more tan and feminine face with little or no lip stick. I believe that the transformation of Rachael can be viewed as representing hope. Rachael stands for the future. She is portrayed in the beginning as being very unnatural but through her transformation she becomes more natural looking like Deckard. This could be Scott showing us that there is hope for the future, and that the future can be a place where nature exists. This pinning of good versus evil, natural versus synthetic, is just one of the many ways the costuming of Blade Runner can be read. In Ridley Scott’s films, the messages or issues addressed by the film are very subtle. They will never come out and hit you in the face. You often have to watch his films several times and really think about the film after you have viewed it to really understand what he is trying to say. This is what makes Scott’s films so great. His films will provoke thought and stay relevant and important to the film industry like few other films can. Even authors such as Scott Bukatman missed what this particular use of synthetic and natural fibers could be saying. Although this message about urbanization and the environment is hidden and could be read a number of different ways, I do believe Scott might be voicing his opposition to urbanization and the destruction of the natural world. Works Cited Blade Runner. Dir. Ridley Scott. Perf. Harrison Ford, Rutger Hauer, Sean Young. Warner Brothers, 1982. Film. Bukatman, Scott. Blade Runner. London: British Film Institute, 1997. Print.

Marketing Environmental Analysis

PEST, SWOT and Porter’s five forces analysis are three very useful tools for both identifying the threats and opportunities in general and competitive environment and setting up company’s marketing strategy. What are PEST, SWOT and Porter’s five forces and their usefulness. PEST is an acronym for political, economic, social and technologic. 1. The political area has huge impact on the operation of the firms(e. g. tax, business law, political stability) 2. The economic condition can also directly influence the general performance of the company(e. g. conomy depression, interest rate, exchange rate, inflation rate) 3. As for social factors, by fundamentally determining the target market, it can also be essential for the success or failure of strategies. (e. g. religion, culture, demographic issue) 4. Finally, the technological factors are becoming the majority for mostly organization, which can increasing the benefit as well as decreasing the time and cost. (e. g. the pace of technologies change, incentive of technology) Usually prior to competing SWOT, PEST helps to spot the four elements for better understanding the macroenvironment faced by firms. After analyzing the four factors, it is important for company to identify the key drivers for change, thus focus on that to shape its strategies. Meanwhile, by scanning the general environment, co. can therefore also detect weak signals that make the discontinuity of the environment, which may fundamentally change the competitive environment (Johnson et al, 2011). Ginter and Duncan (1990) argue that macro-environment analysis can act as an early-warning system by giving org. time to anticipate opportunities and threats and develop appropriate response. SWOT is structured planned method used to evaluated strengths, weakness, opportunities and threats. By using matching and converting, company can either find or develop their competitive advantages. Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter at 1979. More precise than PEST, it helps the industrial organization to illustrate the competition intensity in competitive environment (microenvironment) thus decide the attractiveness of specific market. Combining three analysis In corporate strategies level, all three of them can be used to audit the marketing environment in order to get a systematic, critical and unbiased appraisal of its operation. (where is the co. now, where does the co. want to go and how should the co. rganize its resources to get there) In business strategy level, it also important that because of the increasingly rate of change in market environment, three of the analysis need to achieve contingent approach to shape the strategies to avoid overcome by competitors. Example: PEST e. g. construction firm: operating on narrow profit margin, react to change I interest rate. Johnson &Johnson: baby-care product, react to change in birth rate, thus change the target market to adult female(being kind and gentle to woman’s skin as well as that of babies) SWOT A consultancy firm S: Reputation, expertise W: Unable to deal with multi-disciplinary assignments because of size or lack of ability O: Well established position with a well defined market niche T: Other small consultancies looking to invade the marketplace Five forces Coca-cola: Present a detailed analysis of the various positioning strategies that may be pursued by a firm (20 marks). What are the keys to successful positioning (30 marks)? 1. Positioning is to shape the org. o suits the preferences of customers and lead to high consumer loyalty thus building a powerful brand. 2. Market mix, perceptual map 3. There are two levels of positioning strategies: a. Business level strategies (Brand positioning) Business level strategies are positioning the org. among other org. It is market oriented and can be either market-wide or directed at a particular market (niche approach). b. Generic business strategies (Porter)— (competitive advantages) 4. Key to successful market positioning a. A well-positioned brand should appeal to the particular needs of a customer segment because a differential advantage proposition is created. b. There are four key dimensions for a successful positioning: Clarity, Consistency (Favorability), Competitiveness (differentiation), Credibility (Explain†¦.. ) c. In order to evaluate the effectiveness of brand-positioning strategies, there are three components we need to consider: intended position, actually position and perceived position. Perceived position is the most important, which will lead to the above-normal performance of the corporate. According to research, benefit positioning and user position is more effective than feature positioning and direct benefit positioning is more effective than indirect benefit positioning (Fuchs et al, 2009). d. To keep the brand equity, repositioning is very important. We need to realize that positioning is a ongoing process. Competitive advantage is positioning of a single offering in relation to a unique set of potential customers and competitors. For an organization to achieve consistently above-normal market performance, it must create a sustainable competitive advantage (Aaker, 1989). The logic of SCA is that a buyer to purchase offering X, the buyer must perceive the expected utility to him of that offering exceeds the value to him of any alternative solution, that is it must create superior value for its customers. The basis of competitive advantage is increasing the benefit receive by the customers or decreasing the cost. Which lead to different strategic focus on either low cost or differentiation (additional product benefits). So competitive advantages can be porter’s generic strategies or market orientation. (explain†¦. )